Wednesday, 6 January 2016

Assignment 5: Hotwalls photographic assignment - the challenge of selecting images

My objective here is a portfolio of images to:


  • capture the historic distinctiveness of the Hotwalls area
  • demonstrate the range of creative industries, businesses and activities that could be sensitively accommodated within the arches 
The overarching theme being explored by the developers is that of 'studios' and a brasserie'  offer so my images need to explore, convey and illustrate this. These images will be used for the project's website,online blog and possibly a print campaign.
I'm basing my selection on the fact that the pictures will need to tell a story to support minimum text which will be describing the 'offer' not what the picture is necessarily conveying.



From what I've read about photojournalism, I am looking for one dominant, theme-setting image which will be published larger than the others, which would help reinforce the theme of studio space for artists...



Theme setting images...



This project is about providing much needed artistic and affordable space so I'm thinking that an image showing an artist at work might work here...I also think that using images of young artists might target a potential market for these small, affordable studios..


P1022: F6.3 @ 1/160  24mm  ISO 1600

P1022- Jeremie Glaize, an artist working at 'The Arches', Southampton..I like the suggested action here of putting up his work ready for action  ...echoes the concept of creating new artist studios....


P1028: F6.3  @ 1/80  63mm  ISO 1600
Alternatively, P1028,1021, 1023 and 1025  showing Jeremie in action also set the scene..



P1023: F6.3 @ 1/160  24mm ISO 1600
P1021: F5.6 @ 1/100  35mm ISO 1600











P1025:F11 @ 1/20  44mm  ISO 1600







Location...

P1015:F10 @ 1/100  26mm  ISO100

P1015 is all about location...it shows the actual arches to be developed; the open aspect of the frontage and nearby the historic Round Tower in the background, the statue in the forefront, a reference to Portsmouth past.It is static but has some clear space in the foreground for text...P1030  presents an alternative,  placing the site within Southsea by reference to the Spinnaker Tower in the background..


P1030: F8 @ 1/1600  22mm ISO 400







Artistic activity...

These two images show Andy Doig working in his Neon Studios in Brighton...the footprint of the studios is about the same as the planned artist studios so these images demonstrate the kind of creative activity that would work well at Hotwalls.I prefer P1027 as it show the activity close but the client may prefer P1014 which shows more of the working space and a window frontage to the space i.e. a hint of how the space might present itself to artist and visitor.

 
P1014: F9 @ 1/200  24mm ISO 1600
 
P1027: F8 @ 1/200  24mm  ISO 1600



The following images show young artists at work ...
 
P1017: F8 @ 1/80  24mm  ISO 1600
Agata Wojcueszkiewicz
 
P1023: F6.3 @ 1/50  28mm ISO 1600
 
P1024: F8 @ 1/25  24mm  ISO 1600

 
P1019: F4 @ 1/125  24mm ISO 1600


 
P1018: F3.5 @ 1/125  24mm ISO 1600
The anonymity of P1018 above would be a useful adjunct to more full figure activity..showing pencil work rather than painting..
 
P1026:F5.6 @ 1/150  24mm  ISO 1600
Personally, I like the image above.P1016 is a corner of a studio cubicle in an artist 'cooperative' in Brighton..a working space with really interesting items on show.That said, the client may feel the imagery may not reassure the more conservative, ,maybe reactionary local residents.

P1035: F5.6 @ 1/80 39mm  ISO 3200
P1035 conjures up the artist through the abandoned art materials and reminds me of an old master - a less flamboyant, safe image.



Business activity...studio and gallery..

P1016 shows how an artist can both work and display completed works in a small area.The artist just happened to be within his working studio at the back when this a taken.Again, this might be a useful image to show prospective artists, gallery owners and local residents  how the studio space might be used.
 
P1016: F5.6 @ 1/200  24mm ISO 1600

 
P1020: F8 @ 1/100  16mm ISO 800
I chose the image above (P1020) to show that Hotwalls has the potential to house small galleries and as such would be one way of attracting visitors to Hotwalls.This is the 'two kats and a cow gallery' in the Kings Road arches on Brighton beach..lighting was a real challenge here...almost extreme bright light coming in through the entrance and very subdued, almost yellow light at the very back of the gallery...

Eating out.... 

I was lucky to come across the 'Feed Cafe' down near the Gunwharf complex in Portsmouth.This is a very popular cafe situated in an arch which was ideal from the point of view of showing a working arch interior i.e. showing what can be done....

If we're looking for an image that might suggest a 'brasserie' type eatery then P1010 might just work given the composition and slight distance away from the ketchup bottle. The manager and customers were happy to have photos taken and after a while became oblivious to the camera..the shot could be revisited and posed if a more upmarket  'brasserie' were required...
 
P1010: F5.6 @ 1/40  24mm ISO 800




P1009 has more vigour that P1010; the slight blur of the waitress' arm suggest movement
and you see more of the customer and food as well as the suggestion of the curved and bricked wall of the arch..
 
P1009: F5.6 @ 1/20  24mm   ISO 800



P1011: F5 @ 1/60  24mm  ISO 1600
P1012: F5.6 @ 1/80  24mm  ISO 1600










P1011 and P1012 above, to my mind, show how the interior of an arch can be developed into a working, viable cafe but present the challenge of the visual marketing of 'Feed' i.e. the logo and the message on the far wall.OK, if Feed were the company going into Hotwalls but otherwise, the marketing logo and message on the wall might deselect these photographs. Of course, Photoshop could be used to amend the images by removing the logo etc....Not sure how ethical this would be ...

The challenge of what to offer the client..

One of the challenges that I have found here is the selection of images that would meet the client's requirements versus images that work better for me from the point of view of personal taste as a  photographer...
For example, P1031 shows the dynamic energy of the artist but would this really meet the client's brief ..would the well used environment sell new studio space ?

P1031: F5.6 @ 1/80  24mm ISO 1600



I am also drawn to P1029 - I like the composition and the hint of artist anonymity..the artist behind the artwork...


P1029 : F4 @1/60  24mm  ISO 800

Likewise for P1032...the eye is drawn to the foot pressed up against the wall hinting at an intense closeness to the work in hand..



P1032: F5 @1/50  24mm  ISO 1600
.


P1033 and P1034 say more about the artist than the Hotwalls Project 'offer' to local artists.



P1034: F5 @ 1/60  24mm  ISO 1600
P1033:F4.5 @ 1/125  24mm  ISO 1600






























However, at the end of the day,I have to keep in mind the brief that I am working to and the final twelve images have to reflect this.